Marketing Director

Michelli Weighing and Measurement is seeking a highly skilled and experienced Marketing Director to oversee and lead our marketing strategy and initiatives. The ideal candidate will have a deep understanding of marketing principles, the ability to lead a team, and experience in the industrial or B2B sectors. This is a senior role that requires a blend of strategic thinking and hands-on execution.

Key Responsibilities:

• Develop and execute marketing strategies focused on generating qualified leads, pipeline, and revenue growth.


• Partner closely with the Chief Revenue Officer to align marketing priorities, campaigns, and initiatives with sales goals.


• Full ownership of the HubSpot CRM implementation and ongoing management, including configuration, workflows, integrations, lead scoring, reporting, and data management.


• Establish marketing metrics and reporting to track lead generation, conversion rates, cost per lead, campaign performance, and marketing-attributed revenue.


• Develop and execute multi-channel marketing campaigns across digital, email, social media, SEO/SEM, trade shows, events, and other channels.


• Manage Michelli’s brand strategy and ensure consistent messaging and presentation across all platforms and customer touchpoints.


• Conduct market research and analyze customer, industry, and competitor trends to identify opportunities for growth.


• Develop marketing and sales enablement materials, including case studies, product materials, presentations, email campaigns, and other resources.


• Manage the company’s trade show and industry event strategy, ensuring participation is focused on high-value opportunities and measurable results.


• Develop and manage the marketing budget, monitor spending, and evaluate ROI to ensure resources are allocated effectively.


• Lead, develop, and evaluate the marketing team while identifying capability gaps and opportunities for development.


• Manage relationships with external vendors, agencies, partners, and other marketing resources.


• Train and support employees on HubSpot, marketing processes, and related tools as needed.


• Continuously evaluate marketing performance and adjust strategies, campaigns, and spending based on results and business needs.


• Perform other related duties and special projects as assigned.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred, with 7+ years of marketing experience, including 3+ years in a leadership role.


• Experience in industrial, technology, or B2B marketing, with a proven track record of developing strategies and campaigns that support lead generation, revenue growth, and business objectives.


• Develop and execute the company’s overall marketing strategy and annual marketing plan.


• Lead, develop, and manage the marketing team and department priorities.


• Oversee brand management, digital marketing, SEO/SEM, social media, email marketing, content, advertising, and communications.


• Partner with Sales and leadership to align marketing efforts with business goals and support lead generation and revenue growth.


• Manage the marketing budget, vendors, agencies, events, sponsorships, and external partnerships.


• Conduct market research and monitor industry and competitor trends to identify opportunities for growth.


• Monitor marketing performance, analyze results, and use data to optimize campaigns, spending, and overall strategy.


• Strong knowledge of CRM systems, marketing analytics, and performance metrics, with the ability to translate data into actionable business decisions.


• Strong leadership, communication, organizational, analytical, and project management skills, with the ability to balance strategic planning with hands-on execution.


• Ensure marketing activities and materials align with company standards, brand guidelines, and business objectives.


• Perform other related duties and special projects as assigned.

Requirements

• Regularly required to sit, stand, walk, use a computer, and communicate with others in person, by phone, and electronically.


• Travel will be between 25% and 50%.


• May occasionally be required to lift, carry, or move marketing materials, displays, or supplies weighing up to 25 pounds.