Marketing Specialist

About the Role

We are seeking a Marketing Specialist with 2–4 years of B2B marketing experience, ideally at a B2B SaaS company. Experience supporting universities, research institutions, innovation organizations, or EdTech/SaaS companies is a strong plus.

The ideal candidate is a hands-on marketer who can independently execute campaigns, create content, support events and product launches, and work closely with Sales and Customer Success in a fast-paced environment. This role is ideal for someone who enjoys getting things done, managing multiple projects, and turning marketing plans into measurable results.

Key Responsibilities:

Marketing Campaigns & Demand Generation

• Execute email, digital, social, and lead-generation campaigns.


• Support lead nurturing and customer engagement throughout the customer journey.


• Coordinate campaign timelines, assets, and follow-up activities.


• Monitor campaign performance and identify opportunities to improve results.

Sales & Product Marketing

• Create and maintain sales collateral, presentations, one-pagers, and other customer-facing materials.


• Support product launches and help translate product features into clear, compelling marketing messaging.


• Partner with Sales and Customer Success to support pipeline generation and customer engagement.


• Help ensure sales and marketing teams have the content and resources they need.

Content & Brand

• Write and produce blogs, newsletters, case studies, customer stories, social content, and other marketing materials.


• Manage and update website content.


• Support thought leadership and customer advocacy initiatives.


• Help maintain consistent messaging and branding across marketing channels.

Events & Community

• Support conferences, webinars, and industry events from planning and promotion through follow-up.


• Coordinate event logistics, marketing materials, communications, and post-event outreach.


• Help build engagement within the higher education, research, and innovation ecosystem.


• Support relationships with industry organizations, partners, and communities.

Marketing Operations & Analytics

• Maintain marketing calendars, campaign schedules, and project workflows.


• Coordinate marketing projects and ensure deliverables are completed on time.


• Track campaign, email, website, social, and event performance.


• Prepare basic marketing reports and use data to identify opportunities for improvement.


• Work with CRM, email marketing, webinar, automation, and analytics platforms to execute and measure marketing programs.

Required Qualifications:

• 2–4 years of B2B marketing experience, preferably in SaaS, EdTech, higher education, research, or technology.


• Experience executing marketing campaigns across email, social, content, webinars, and/or events.


• Strong writing and communication skills.


• Strong organization and project management skills with excellent attention to detail.


• Ability to independently manage multiple projects and meet deadlines.


• Strong analytical mindset with the ability to measure results and use data to improve marketing efforts.


• Comfortable working in a remote, fast-paced environment.


• Ability to take ownership of projects and move work forward with minimal oversight.

Preferred Qualifications:

• Experience in the higher education, research commercialization, technology transfer, or innovation ecosystem.


• Experience with B2B SaaS marketing.


• Experience supporting conferences, trade shows, and webinars.


• Familiarity with CRM, email marketing, webinar, marketing automation, and analytics platforms.


• Experience creating marketing content using tools such as Canva, Adobe, or similar platforms.


• Interest in AI, emerging technology, and innovation.

This is a full-time, remote-first position with an annual salary range of $60,000–$80,000 USD, paid twice monthly. Employees receive: Unlimited paid time off, Health, dental, and vision insurance benefits.