Men's Art Director (Fashion Campaigns, Editorial & Visual Identity)

Men’s Art Director (Fashion Campaigns, Editorial & Visual Identity)

Location: Brooklyn, NY

Work schedule: On-site, 5x days a week

Salary: $150K - $180K

A global contemporary brand with a strong cultural footprint is seeking a Men’s Art Director to define and elevate the visual identity of its most influential category. This role blends luxury editorial sensibility, cinematic storytelling, and modern menswear culture, with the ability to concept and execute high-impact campaigns across photo, video, and multi-channel content.

This is a hands-on, founder-facing role for an Art Director who can generate elevated ideas, build compelling references, and execute imagery at the level of luxury houses and top-tier editorial magazines. The ideal candidate brings a distinct point of view, strong menswear fluency, and the ability to direct on-body imagery with confidence, taste, and precision.

About the Role

The Men’s Art Director owns the creative direction for the Men’s business — including seasonal campaigns, collaborations, product launches, and special projects. You will concept narratives, build moodboards, lead shoots, and shape the brand’s evolving visual language.

This role requires a creative who thrives in a fast-paced, high-volume environment and can elevate visuals beyond formulaic approaches. You will work closely with senior creative leadership and the founder to push the brand forward through unexpected talent choices, non-traditional storytelling, and editorial-level execution.

What You’ll Do

Creative Direction & Concepting

• Develop elevated concepts for Men’s campaigns, collaborations, and seasonal narratives


• Build cinematic, editorial-driven moodboards and visual treatments


• Reference luxury houses, contemporary culture, and high-end menswear imagery


• Pitch ideas that feel unexpected, modern, and non-formulaic

Cross-Category Creative POV & Versatility

• Bring a strong, contemporary point of view that extends beyond menswear into adjacent verticals including automotive, travel, lifestyle objects, architecture, interiors, and cultural environments


• Concept and direct imagery for cars, boats, spaces, products, and experiential moments with luxury-level taste


• Build multi-category campaign worlds that integrate apparel with environmental design, luxury objects, and lifestyle elements


• Push the brand into new visual territories aligned with contemporary luxury culture

On-Body Direction & Set Leadership

• Lead on-body direction for photo and video shoots


• Inform lighting, posing, framing, and set decisions


• Collaborate with photographers, stylists, and production partners


• Run the set when senior creative leadership is not present


• Make real-time creative pivots to achieve the desired visual outcome

Execution & Delivery

• Translate references into final imagery at luxury-editorial level


• Oversee selects, retouching direction, color grading, and crop specs


• Ensure consistency across retail, digital, social, and e-commerce


• Deliver high-volume creative with speed, clarity, and taste

Cross-Functional Collaboration

• Partner with Marketing, Content, and Design teams


• Work closely with senior creative leadership and the founder


• Manage freelancers, external agencies, and production partners


• Contribute to talent casting and unexpected creative choices

What We’re Looking For

Experience & Portfolio

• 6+ years in art direction within fashion, menswear, luxury, or editorial


• A portfolio showcasing on-body direction, menswear fluency, and cinematic editorial work


• Experience with photographers and stylists in the GQ / WSJ / T Mag / Interview / i‑D / Dazed and similar ecosystem


• Ability to pitch elevated concepts and execute them at the level of luxury houses


• Demonstrated ability to direct non-fashion categories (cars, boats, interiors, objects, environments)

Creative POV & Taste Level

• Strong menswear styling instincts and casting sensibility


• High taste level with references spanning luxury fashion, contemporary culture, and editorial photography


• Ability to push beyond formulaic approaches and deliver unexpected creative solutions

Leadership & Execution

• Confident on set; able to run shoots independently


• Strong communicator with the ability to collaborate with founder-led creative teams


• Comfortable with high volume, fast pace, and evolving creative direction

To Apply

Please include an active portfolio link in your resume. If password‑protected, kindly provide the password so your work can be reviewed without delay.