Director of Sales and Marketing

Director of Sales & Marketing - Homebuilding Industry

Position Summary

The Director of Sales & Marketing is responsible for driving revenue growth, achieving sales goals across all communities and market areas, and leading the company’s overall sales and marketing strategy. This role oversees the development, execution, and measurement of all marketing initiatives, while building a high-performing sales team and ensuring a consistent, compelling brand experience from initial inquiry through home purchase. The Director works collaboratively across departments to align sales performance, marketing investments, inventory, and business objectives.

Sales Leadership & Team Development

• Lead, develop, train, and mentor sales and marketing team members, establishing clear expectations, performance standards, and accountability.


• Partner with senior leaders to establish and manage sales goals for each community and market area, monitor results, and implement strategies to achieve or exceed targets.


• Drive growth in sales volume, market share, conversion rates, and overall revenue through effective sales strategies and lead management.


• Establish best practices for lead follow-up, customer engagement, sales presentations, model home operations, and contract execution.


• Analyze sales trends, buyer feedback, competitor activity, and market conditions to identify opportunities and address performance gaps.

Marketing Strategy & Execution

• Develop and execute comprehensive marketing plans that support brand engagement, generate qualified leads, increase brand awareness, elevate community profiles and drive sales.


• Oversee marketing programs across social media, digital advertising, print ads, email campaigns, website content, community events, broker outreach, open houses and other campaigns that demonstrate industry leadership.


• Ensure marketing materials, model homes, signage, and community presentations consistently reflect the company’s brand and value proposition.


• Track and evaluate the effectiveness and ROI of marketing initiatives, using data and analytics to refine campaigns and optimize lead generation.


• Manage the marketing budget, allocate resources strategically, and ensure expenditures align with business goals and deliver measurable results.

Cross Departmental Collaboration

• Partner with Land Acquisition to evaluate market opportunities, buyer demand, competitive positioning, and the sales potential of future communities.


• Collaborate with Production and Site Superintendents to align sales commitments, construction schedules, home readiness, community presentation, and customer expectations.


• Work closely with accounting to monitor budgets, pricing, incentives, commissions, and financial reporting.


• Coordinate with leadership and other departments to align pricing strategies, inventory levels, product offerings, and sales forecasts with company objectives.

Qualifications & Success Measures

• 5-7 years proven leadership experience in sales, marketing, or real estate, preferably within the homebuilding industry.


• Demonstrated ability to lead teams, achieve sales targets, manage budgets, and deliver measurable marketing results.


• Strong understanding of homebuyer behavior, real estate sales processes, lead generation, digital marketing, and market analysis.


• Excellent communication, organizational, analytical, and cross-functional leadership skills.

The successful candidate is a strategic thinker, responsive, resourceful, and people focused. You have ambition, a positive attitude and the desire to make an impact.

This employer is offering a competitive compensation package which includes a base salary, of $70,000-$80,000, performance-related bonuses and benefits including healthcare and PTO. This position is full-time with regular office hours at the Richmond VA headquarters and requires occasional travel.

This organization does not discriminate based on race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, marital status, or based on an individual's status in any group or class protected by applicable federal, state or local law. This employer encourages applications from minorities, women, the disabled, protected veterans and all other qualified applicants.